Marketing analytics · UTM tracking · Ad spend
Ad attribution
Which ad really earns, which tool to believe, and where the next rupee should go, worked out from the UTMs on every order.
Interactive demo · try it
Every order, traced to the ad that earned it
What's inside.
Switch whose numbers you are looking at and see the same orders reported four different ways. Then move budget and see what it is worth, after diminishing returns.
01
GA4, Meta, Mixpanel and Firebase set against orders recorded at checkout
02
Campaign table with ROAS, cost per order and a scale, hold or cut verdict
03
Budget steppers that apply diminishing returns, so spend is never free money
04
One-click reallocation worked out from recorded orders, never a tool's claim
05
Latest orders with their UTMs and which tools credited each one
06
Event delivery health and a campaign guard, with fixes behind a permission
Integrations
- GA4
- Meta Ads
- Mixpanel
- Firebase
- Google Ads
Built for
Stores that spend across several ad channels and need one number they can trust
Problem
What I built
Highlights
- UTMs captured on every order and resolved to a channel (Google Ads, Instagram, Facebook, WhatsApp, referral, organic)
- Revenue by channel, split by the checkout that produced it
- Meta Conversions API delivery health, with dead-letter events you can requeue
- Campaign guard that flags campaigns pointing at products that no longer exist
- GA4, Meta, Mixpanel and Firebase compared against recorded orders
- Scale, hold or cut per campaign against a target ROAS
Stack
- React
- TypeScript
- RTK Query
- Meta CAPI